How to keep audiences engaged: tips from the experts | Media news

Ezra Eeman told delegates there was a vast number of apps and tools that could be used to create engaging content effectively for any audience. Journalists should be aware of the value that the number of tools and apps on the internet can add to their audiences, he added.

“There is an ‘appageddon’ of new apps and tools released each month and it is too difficult you keep track of them all,” said Eeman. “Pick the right tools, stick to them and master them.”

Eeman then revealed to delegates his cheat-sheet full of free web tools that can be utilised to make engaging and interactive content.

His favourites are:

Spicey Nodes – a tool for any kind of hierarchical or networked data

Closr – create zooomable stories from big images

Odyssey.js – a simple way for journalists to weave interactive stories using maps and pictures

Tiki Toki – Web-based software for creating beautiful and interactive timelines

Soundcite – a simple-to-use tool that lets you add inline audio to your story without needing to navigate away from the story

Kettlecorn – a tool that allows you to quickly synchronise and mix text, photos, maps and Wikipedia articles with audio or video

Sprites (beta) – a free tool for creating beautiful animated infographics on the web

Interact – a tool that make a Buzzfeed-style quiz for free

Readrboard – a tool that allows readers to comment on anything they see on your website

via How to keep audiences engaged: tips from the experts | Media news.

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Apps now drive half of all time spent on digital, are half the people sheeple?

Was thinking about apps today when I wanted to change some privacy levels on some Facebook friends and couldn’t really do it from my tablet, phone or mobile site. Similarly, my iPad Facebook app opens links in it’s own browser, an extra step is needed to get it out to Safari, where I can have multiple tabs. And then I have to go back in to the FB app. It’s more powerful and versatile to use the desktop site in a browser.

The full desktop experience seems to becoming more and more about user control and empowerment. And apps may be corrals for sheeple. I can’t view source on my iPad safari. Mobile sites and apps strip out features and functions in the name of eliminating cruft and improving UX. PC sales are falling, mobile is rising.

But making is hard and time consuming. Makes me think again of Charlene Li’s old concept of the ladder of engagement. A big chunk of consumers, and smaller and smaller sets of makers as you climb the ladder. Apps are walled gardens, pushing users where the creators want them to go.

May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May, coming in at 51%.

via May turned out to be a banner month for mobile | IDG Knowledge Hub.

It used to be hard to just get on the Internet. Create a winsock, get an IP, no search engines, just a web of links to each others’ hand-made sites and word of mouth. It got easier and easier and more and more people came on board. And tablets are as easy as it gets.

But also…. how much of that time is inside streaming apps like netflix or spotify (which is app only)? Lots.

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From Grumpy Cat to Ukraine: How Mashable is expanding beyond gadgets and apps » Nieman Journalism Lab

For those who remember the site’s early days — when it was a tech blog covering Web 2.0 startups — the idea of a Mashable correspondent reporting from eastern Ukraine is probably still a bit disorienting.

But covering big breaking news this way has quickly become the norm for Mashable — the ongoing conflict between Israel and Hamas, the recent World Cup final, Emmy nominations, and, of course, virtually every major technology announcement.Executive editor Jim Roberts, who spent 26 years at The New York Times and a short stint at Reuters, was hired last October to lead Mashable’s editorial operation and expand its focus beyond social media and technology. Mashable has an editorial staff of 77, adding nearly 30 of them since Roberts joined the company.

via From Grumpy Cat to Ukraine: How Mashable is expanding beyond gadgets and apps » Nieman Journalism Lab.

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Marketing’s New Digital Role Is Shortchanging IT – Chris Taylor – Harvard Business Review

As evidence of marketing’s central role, just look at which department in your firm is commanding the fastest-growing share of the technology budget and attracting the lion’s share of data analysts and data scientists. There are fewer marketing majors at the controls of marketing decisions than ever before, as the skills needed to participate in the revolution have been redefined. With data analytics as the driver and automation as the goal, marketing departments are scrambling to pull in skills that would have lived purely in IT and in the quant labs of financial service firms. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management.

via Marketing’s New Digital Role Is Shortchanging IT – Chris Taylor – Harvard Business Review.

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Why the Myers-Briggs test is totally meaningless – Vox

The Myers-Briggs Type Indicator is probably the most widely used personality test in the world.

An estimated 2 million people take it annually, at the bequest of corporate HR departments, colleges, and even government agencies. The company that makes and markets the test makes somewhere around $20 million each year.

The only problem? The test is completely meaningless.

via Why the Myers-Briggs test is totally meaningless – Vox.

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