Mario Garcia: What Today’s Audiences Want

Found this in a recent blog post by Mario Garcia:

1. Today’s audience has a big appetite for news and information, and so they appreciate the constant flow of information.

2. Today’s audience also wants a bit of the curated, or “static” editioning that comes two or three times a day, at a specific time and in which they get a reassurance from the editors of their favorite news source about stories they ought to know about.

3. Today’s audience, constantly saturated by the never ending flow of information, wants a sense of finality at some points during the day: my workout has come to an end, the movie is finished, I have gotten to the last page of the newspaper or magazine.

Satisfying the audiences’ needs as described here is one of the most interesting challenges facing editors and designers in the newsroom.

What do you think? Is Mario on to something? What data would back this up?

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The making of The Guardian’s NSA Decoded

Two great pieces, one by and one an interview of Gabriel Dance, break down some of the approach in multimedia storytelling and the technical aspects of The Guardian’s excellent NSA Decoded interactive feature.

Gabriel’s interview with Justin Ellis of Nieman Lab is here. He and Feilding Cage co-wrote a piece for Source about the tools and thinking behind the project.

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Why Is Facebook Blue? The Science Behind Colors In Marketing | Fast Company | Business + Innovation

TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER’S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN

via Why Is Facebook Blue? The Science Behind Colors In Marketing | Fast Company | Business + Innovation.

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Newspapers: A Cautionary Tale For Local TV | TVNewsCheck.com

The parallels between TV stations today and newspapers in 2005 should be heeded by local TV executives. The trends are equally troubling and there is much they can learn from newspapers’ experience and response. Clearly, audience and advertisers are moving to digital platforms.  But TV stations confront the same challenges as newspapers: digital is returning significantly less revenue than the core product and advertisers don’t yet know how to effectively buy across media channels.

via Newspapers: A Cautionary Tale For Local TV | TVNewsCheck.com.

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