TV is a powerful medium whose agenda was once created by newspapers, Newspapers, though, are on their way out. You can set the agenda for television by using new media – blogs, YouTube, Facebook and other popular sites – and being the source of stories that television stations will want to pick up. Don’t pay for a commercial; get someone else to want to pay for it because your issue is so important to them. – Richard Graves Bioneers 2008: How to Use Digital Media for Environmental Activism – Advice from the Experts : TreeHugger.