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Light At The End of the Tunnel | Rosenblum TV

The videos that a newspaper does should, on the whole, reflect the intellectual sensibilities of that newspaper. That is, a newspaper known for intelligent, in-depth reporting, quality writing, features, and a point of view, should probably carry that philosophy and tradition over into their online videos.

Readers of the paper will have little trouble transiting from that kind of print article to that kind of video story. In fact, they will expect it. What they don’t expect is the cat in the tree video, (Unless, of course, you have a cat in the tree newspaper, in which case, there you are).

Finally, one of the problems with quality and in-depth reporting in video is that, until now, it has been very very expensive to do. And even at big CPMs, its difficult, if not impossible to pay for that quality of journalism.

Fortunately, the advent of small high quality digital video cameras and nle systems means that instead of putting your money into crews, trucks, cameramen and their lunches and hotels, you can put that money into some quality time for your journalist, armed with a video camera, to really work a story,

All in all, it’s an encouraging picture for the future.

It’s not TV news. But it does open the door for a very high quality of journalism. The kind of thing that hasn’t been seen on TV since NBC White Paper or CBS Reports. And that was a long long time ago.

Hopefully, the kind of visual journalists who once would have gravitated to a national network to produce this depth and quality of stuff will now start to work for newspapers instead.

via Light At The End of the Tunnel | Rosenblum TV.