MediaPost Publications Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market 09/16/2009

Adobe Systems reported Tuesday that it has entered into an agreement to acquire analytics giant Omniture for $1.8 billion. The acquisition will combine the world’s largest provider of design and content creation tools with the leading measurement and analytics company.

The deal will allow Adobe to expand into the rapidly growing advertising market online. “This acquisition will significantly expand Adobe’s addressable market and growth potential, broadening solutions Adobe provides to the rapidly growing Internet advertising, e-commerce and digital media markets,” the company said in a statement.

via MediaPost Publications Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market 09/16/2009.