Facebook: Mafia Wars CEO Brags About Scamming Users From Day One

From the beginning, the profitability and viability of popular Facebook social networking games Mafia Wars and Farmville were predicated on the backs of scams, boasts Zynga CEO Mark Pincus in this video. “I did every horrible thing in the book just to get revenues,” he crows in the clip to a gathered bunch of fellow scumbag app developers.

In games like Mafia Wars, Farmville, YoVille and Vampires Live, you know, some of the major sources of all those garbage announcements cluttering up your Facebook, players compete to complete missions and level up. By leveling up, you can complete more difficult missions and fight off weaker opponents. You can wait for your various energies to regenerate naturally over time, or you can purchase with real money in-game boosts. Or, you can complete various lead generation offers, many of which are of the “answer page after page of questions and opt in and out of receiving various kinds of spam” variety. Some of them install malware and adware that is impossible to remove. And some of them secretly subscribe you to monthly recurring $9.99 credit card charges.

via Facebook: Mafia Wars CEO Brags About Scamming Users From Day One.