Casual, free games still rule mobile

ComScore reports that 47.1% of smartphone owners play at least once a month, with 13.3% gaming every day and another 16.4% playing at least every week. By comparison only 15.7% of feature phone owners play at all each month. Of smartphone owners, 27.3% have at least one title installed on their phones, and 9.4% have six or more.

One thing continues to be a constant in mobile gaming, or at least it has for the decade or so I have covered mobile and portable gaming: casual rules. Despite all of the hype and dev dollars pouring into more sophisticated game designs, the most-played genres by far remain arcade/puzzle, card and word or number games. For all the games I have on my phones, the simple and free Word Warp is the one I use at least once a day.

via MediaPost Publications Mobile Gaming Goes In Two Directions At Once 04/15/2010.