Marketers like to work on the demand side—take what’s in demand, make it cheaper, run a lot of ads, make a profit. If you can increase demand for what you already make, a lot of problems take care of themselves. It’s the promise of the typical marketing organization: Give us money, and we’ll increase demand. There’s an overlooked alternative, though. If you can offer a scarce and coveted good or service that others can’t, you win. What is both scarce and in demand? Things that are difficult: difficult to conceive, to convey, to make. Sometimes difficult even, at first, to sell—maybe an unpopular idea or a product that’s ahead of its time. In fact, just about the only thing that[…]

A new report from Juniper Research forecasts global mobile games revenues to surpass $11 billion by 2015, nearly double what they were in 2009. All in all, it’s a fairly conservative prediction in my opinion, but what’s interesting is that the research firm also says in-game purchases will overtake the traditional pay-per-download model, with Apple’s in-app billing mechanism leading the way, as the primary source of monetizing mobile games in about two years (by 2013). At the same time, Juniper Research acknowledges that, with the ever-increasing amount of apps on all popular platforms (and app stores for that matter), discoverability remains a problem for game developers and publishers alike. Sounds like an interesting time to be a mobile games developer[…]

At Microsoft, Hewlett-Packard and IBM, investment in research and development is a reflection of corporate culture. This three-part piece examines the different approaches taken by each of these influential tech companies. Hewlett-Packard prides itself on its pragmatism, while Microsoft holds the flag of basic research aloft — and IBM continues to file more patent applications, year after year, than any other tech company. HP Labs: Inventing ways to do more with less Taking a S.O.F.T. Approach Towards Enterprise Mobility Deployments: Download now by James Niccolai HP Labs has seen some big changes in the past few years. In 2007 it hired Prith Banerjee, the dean of engineering at the University of Illinois-Chicago, as its new director. A year later the[…]

By Lauren Goode Ever wonder what kind of phone your great-grandfather might have purchased in the Age Before Smartphones?, an online repository of historical records and web service for building family trees, has spent the past year working with retail conglomerate Sears Holdings Corp. to archive over 250,000 pages of Sears, Roebuck & Company fall and spring season catalogs spanning from 1896 to 1993. The Utah-based, which claims six billion searchable names worldwide, says it has added nearly a century’s worth of consumer goods to its website to help users connect their ancestors to items from earlier times. Popular items included a 1901 box and folding camera from Kenwood for $8.25, a 1930 Silvertone Portable record player for[…]

“Projections of global warming relative to pre-industrial for the A1FI emissions scenario” — the one we’re currently on. “Dark shading shows the mean ±1 s.d. [standard deviation] for the tunings to 19 AR4 GCMs [IPCC Fourth Assessment General Circulation Models]  and the light shading shows the change in the uncertainty range when … climate–carbon-cycle feedbacks … are included.” Note:  The Royal Society is making its “entire digital archive free to access” (!) through Tuesday, so download the articles in their special issue on 4C warming ASAP. One of the greatest failings of the climate science community (and the media) is not spelling out as clearly as possible the risks we face on our current emissions path, as well as the plausible[…]