The scientific method should matter to journalists because it represents humanity’s best method to date for observing and describing the world around us. Frankly, without the scientific method for expanding technical knowledge, the Enlightenment and Industrial Revolution never would have happened.
Journalists are supposed to observe and describe the world around us, too. But our methods don’t begin to approach the rigor of the scientific method. We simply don’t have the same commonly accepted procedures for our work that the science community uses. We do have a code of ethics, which provides guidance for those who choose to follow it.