Researcher Global Web Index compared Facebook usage in July 2009 to June 2011 and found that several Facebook activities, like virtual gifting, are on the decline. Such gifting fell 12.9% in the U.S. and 7.5% worldwide over that period.
Other activities that seem to be falling out of favor include messaging to friends (down 14.8% in the U.S. and 7.4% worldwide), joining a group (12.8%, 6.5%), searching for new contacts (12.7%, 4.5%), installing an app (10.4%, 3.1%) and instant messaging (7.5%, 1.5%). Those activities are not only falling faster in the U.S. than elsewhere, but are declining even more among under-30 college-educated users in the U.S. The report found only one significant increase in Facebook activity: uploading videos, which was up 5% in the U.S. and 7.6% worldwide.