Gamers can expect to see even more ads in the coming years.
Marketers are expected to spend $7.2 billion to place advertising in or around games worldwide by 2016, up from $3.1 billion this year, according to a new report from research firm DFC Intelligence. In North America alone that figure is expected to grow from $1 billion in 2010 to $2 billion by 2014.
The ads typically appear within the games as billboards, posters or product placements. They also come in the form of pre-game spots or as games developed by brands themselves.