“It’s basically a newsroom in a garage,” Sternberg told CNNMoney anchor Poppy Harlow, who moderated the discussion on “Information Reformation: The New Frontier of Local News.” According to Sternberg, that new frontier will also see stories being shot and possibly edited on iPad 2s, along with launching an app that lets users look right into the newsroom garage.
Sternberg described a news webcast that would find fluid cameras constantly jumping between cubicles rather than punctuating each story with a return to the anchor desk. He said that younger viewers’ tolerance for such conventions — from static robocams to the standard sartorial news armor of suit-and-tie and even the way that the stories themselves are read and told would be upended by Ping L.A.
“We want people being themselves and talking about the story,” he said. “Let them have emotion. Let them react.”
lower production values allow more contact with content and less effort to style and gloss. there is a tradeoff between form and function and functionality.