Ever wonder how long a Tweet is good for? We did. Being the analytical geeks that we are, we decided to do our own research. The analysis brought us to the conclusion that the average life of a Tweet is about 48 hours.
This analysis was based on click through activity. There are other factors such as re-tweets and replies that are interesting to look at. However, we were interested in finding out how effective Tweets were in driving traffic using an embedded URLs. Twitter conversations, while important, were not addressed in our analysis.
Of the Tweets examined, 54% had click through activity. Within the subset of Tweets that had click through activity, here is what we found:
- 73.8% of the clicks occurred in the first hour
- 85.0% of the clicks occurred in the first 12 hours
- 92.5% of the clicks occurred in the first 48 hours