The numbers have quieted most of the skeptics, including Clay Shirky. Today, the New York Times summed up a year of its digital circulation strategy, and the report reinforced the notion: there’s a there there. It’s not the there of saving the newspaper industry, or even the Times, but it’s a strong indication that some readers will indeed pay for digital news access — and that paying for subscriptions opens other doors as well. The numbers in brief, from this morning’s Times 2011 earnings report:
- 390,000 digital subscribers overall.
- Growth rate of 20% fourth quarter over third quarter.