It’s beautiful, it’s addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.
In fact, users are spending so much time sharing their favorite images that now only Facebook and Tumblr have more social media time on site than Pinterest. Who’s propelling its rise? 18-34 year old upper income women from the American heartland. Maybe we should call it blow-dryer growth.
Unfortunately it’s not really possible to directly compare separate traffic measurement services such as comScore and Google Analytics as they frequently differ. Other sources of data than comScore might show Pinterest and Formspring’s growth differently. This article is based on comScore’s data in the U.S. alone, and the headline and article have been updated to reflect this as it wasn’t entirely clear at first.]
This proves the power of the interest graph, and could convince more startups to build around what people care about instead of the social graph of who they care about.