Still the king of search ads, with no end in sight, Google has for years tried to diversify into display ads, the pictorial banners that support most Web sites. Despite those efforts, Facebook has zoomed into the lead in display ads. But with the rapid growth of Google’s own display ads on partner sites, its YouTube service, and Android phones has some forecasters predicting the search giant will capture the lead next year.
Neal Mohan, Google’s VP of display advertising, shed some light on what’s coming next in display for Google at Federal Media Publishing’s Signal SF conference this morning in San Francisco. Here are the highlights of his talk with Federated Media Founder and Executive Chairman John Battelle, author of The Search who also writes the seminal Searchblog: