MediaPost Publications 80% of conversations are between the same people 03/19/2012

80% of conversations on social media are between the same people, usually limited to a group of 4-5 individuals talking to each other, according to Bladimiar Norman, SVP Marketing for The Weinstein Company. This is an interesting finding, and validating for those of us who are skeptical about the massive numbers of “friends” collected by some social butterflies on social media. Of course, maybe those social butterflies are actually talking to everyone of their hundreds of online friends every day.  But I kind of doubt it.

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