ComScore: Tablet Usage Explodes, Changes Digital Habits

“Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,” said Mark Donovan, comScore SVP, mobile.

“It’s not surprising to see that once consumers get their hands on their first tablet, they are using them for any number of media habits, including TV viewing,” he adds.

The study also found that tablet users were nearly three times more likely to watch video on their devices compared to smartphone users, with one in every 10 tablet users viewing video content almost daily on their device.

via MediaPost Publications Tablet Usage Explodes, Changes Digital Habits 06/11/2012.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)