MediaPost: TV Still Tops, But Multiscreen Viewing Commonplace

A majority of U.S. consumers — 60% — still want to watch their shows on TV, but these same consumers also want their smartphones and tablets by their side.Drilling down to other data, KPMG International said in a new report that in the U.S., 42% of consumers say they watch TV and access the Internet via a laptop or PC, while 17% watch TV and access the Web via a smartphone. The study also found that 22% watch TV and use a social networking site at the same time.

via MediaPost Publications TV Still Tops, But Multiscreen Viewing Commonplace 01/29/2013.

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