TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER’S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN via Why Is Facebook Blue? The Science Behind Colors In Marketing | Fast Company | Business + Innovation.

The parallels between TV stations today and newspapers in 2005 should be heeded by local TV executives. The trends are equally troubling and there is much they can learn from newspapers’ experience and response. Clearly, audience and advertisers are moving to digital platforms.  But TV stations confront the same challenges as newspapers: digital is returning significantly less revenue than the core product and advertisers don’t yet know how to effectively buy across media channels. via Newspapers: A Cautionary Tale For Local TV | TVNewsCheck.com.