For those who remember the site’s early days — when it was a tech blog covering Web 2.0 startups — the idea of a Mashable correspondent reporting from eastern Ukraine is probably still a bit disorienting.

But covering big breaking news this way has quickly become the norm for Mashable — the ongoing conflict between Israel and Hamas, the recent World Cup final, Emmy nominations, and, of course, virtually every major technology announcement.Executive editor Jim Roberts, who spent 26 years at The New York Times and a short stint at Reuters, was hired last October to lead Mashable’s editorial operation and expand its focus beyond social media and technology. Mashable has an editorial staff of 77, adding nearly 30 of them since Roberts joined the company.

via From Grumpy Cat to Ukraine: How Mashable is expanding beyond gadgets and apps » Nieman Journalism Lab.

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