In general, when a behavior doesn’t occur, it’s because at least one of the three following things is missing (or insufficient).

Motivation

Ability

Trigger

In order for a behavior to occur, a person must first be motivated and able to perform the behavior. Then, if they have an ample level of motivation and ability to perform the given behavior, they will follow through when cued/triggered.

via Introduction to Behavior-Based Design — Medium.

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