Online video strategies that work for newsrooms | IJNet

It’s also important to develop your own online approach, rather than just mimicking broadcast TV, according to practitioners and experts who spoke to the World Editors Forum for this report. Television is usually targeted at mass audiences and designed to appeal to everyone, whereas newspapers tend to have a more specific audience and so can be more distinctive in tone. Embrace this, and develop your own style, they say. Some of the panelists spoke about the different approaches at their publications:

via Online video strategies that work for newsrooms | IJNet.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)