Digital transformation is a formal investment in new technology, business models, and supporting systems and processes to change the way companies sell, market, operate and scale in an increasingly digital economy.
Digital transformation is part technology but also part, or in large part, human. Technology is affecting how we connect, collaborate, and share. Technology is also affecting how we, as people, work, learn and buy. Indeed, companies are changing because of technology. They’re also changing by investing in technology. I’ve learned though that those companies that are excelling at parts of digital transformation are also looking at the human side of change, inside and outside the organization. As such, digital transformation is indeed enterprise wide. At the same time, it is an effort that can also be localized to expedite experimentation and a rapid test and learn method to acceleration.