Does Physical Media Infer a Level of Authority

The barrier to publishing is lowered in the online world. The capital barrier to entry in communications enterprises has been expressed and considered long before Dan Gillmor pointed us to the term We Media.

Phil Gomes’s post below raises an interesting question. Physical media still carries a fundamental sense of authority and value with a wide range of consumers. Does the willingness of a publisher to invest in creating and distributing that physical product show that someone, somewhere thinks it’s important enough and valuable enough to put their money where someone else’s mouth is?

But do different physical media convey different levels of presumed authority? Any PR professional who has ever had an executive ask “…but is it in the print edition?” knows that, at least generationally, there’s a vestigial preference for paper as a means to convey a level of importance or permanence.

via A World Without Authoritative Physical Media | LinkedIn.

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