The more things change, the more they stay the same. B2B marketing and publications will come back to building their own, targeted communities, where they can interact safely – and privately – with their partners, clients and customers. “You don’t really have a social relationship with your customers,” analyst Nate Elliott wrote in a new report titled “Social relationship Strategies That Work.” According to Mr. Elliott, top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm will soon make it even less likely brands’ unpaid posts[…]

GigaOm’s Mathew Ingram gives great news for bloggers who want to make a living blogging — 1000 true fans is indeed a magic number. Ben Thompson is living off a membership model and that’s where he’s at, and living off it. You can make a living from a thousand true fans — Ben Thompson is proof — Tech News and Analysis. The egalitarian Internet and the lower barrier to entry is great news for media makers of all types. Niche media, personal branding, and membership models – a formula to be your own self.

  Color is an essential part of how we experience the world, both biologically and culturally. One of the earliest formal explorations of color theory came from an unlikely source — the German poet, artist, and politician Johann Wolfgang von Goethe, who in 1810 published Theory of Colours public library; public domain, his treatise on the nature, function, and psychology of colors. Though the work was dismissed by a large portion of the scientific community, it remained of intense interest to a cohort of prominent philosophers and physicists, including Arthur Schopenhauer, Kurt Gödel, and Ludwig Wittgenstein. via Goethe on the Psychology of Color and Emotion | Brain Pickings.

  Leo Mirani is getting tweeted around this morning for his piece in quartz that points out that 80% of the Web is dominated by just 10 languages: Internet access doesn’t fully explain the imbalance.  The Middle East scores much lower than you would expect, given how many people in that part of the world are are online, says Graham. There are some 7,000 languages spoken around the world today. Yet Facebook is available in just 70, with another 40 in translation, writes Facebook’s Iris Orriss, who runs its localization efforts. Even fewer are supported on mobile devices. Hindi, spoken by more than 250 million people, wasn’t available on Google’s Android operating system until last year, as Quartz has reported. Today, some 80% of[…]

Finally… The Internet will not save creators. Social media will not save us. Companies will not save us. Crowd-funding will not save us. Grants will not save us. Patrons will not save us. Nothing will save us but ourselves and each other. Now make some beautiful things. via Molly Crabapple’s 14 rules for creative success in the Internet age – Boing Boing.

Google’s new design language, material design, makes its debut this week in Lollipop, the latest version of Android. It brings a bright new look to phones and tablets. But to hear Google’s designers explain it, material design is something far more ambitious than a new coat of pixels. By combining relevant rules from the world of graphic design with new ideas about interfaces and input, Google is aiming to establish some best practices for the fledgling field of interactive design at large. Material design is a few things. It’s a makeover—a “sweeping, well-reasoned, and often beautiful redesign” as we said earlier this year. It’s a new way of understanding user interfaces, in which UI elements get stacked like physical objects[…]

More people are picking up on the changes that are coming in the whole app ecosystem because form factors and operating systems are about to go through another period of flourishing innovation. Here’s a a very interesting take on it, with some very good insight and analysis behind it. The End Of Apps As We Know Them – Inside Intercom.