The beginning of the end of Facebook’s traffic engine » Nieman Journalism Lab

In 2015, then, the winners of the Facebook attention lottery are going to be more videos, as well as genuinely native, in-app content from advertisers. The losers are going to be external websites who have become reliant on the Facebook traffic firehose. That traffic is going to start falling, in 2015, for the first time. And the repercussions are likely to be huge.

via The beginning of the end of Facebook’s traffic engine » Nieman Journalism Lab.

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