How Technicolor Changed Storytelling – The Atlantic

How Technicolor Changed Storytelling - The Atlantic

Meanwhile, the film industry was considering what the addition of color meant as a narrative device. "Something living had been brought into the world that was not there before," the Broadway set designer Robert Edmond Jones wrote in 1935 of the newly honed Technicolor process. The Wizard of Oz, in 1939, employed one of the most famous uses of Technicolor as narrative: the moment when Dorothy leaves her sepia-toned reality for the colorful land of Oz. It was in the 1930s, too, that Technicolor cameramen, previously seen as mere technicians, were beginning to be honored for their artistic work.

via How Technicolor Changed Storytelling – The Atlantic.

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