The deal should remind investors to take a closer look at today’s hottest tech startups, says Columbia Business School professor Rita Gunther McGrath. via 15 years later, lessons from the failed AOL-Time Warner merger. The commentary correctly identifies that AOL’s business model was connectivity. But I take it step further: it did not value it’s customers as a community.

As evidence of marketing’s central role, just look at which department in your firm is commanding the fastest-growing share of the technology budget and attracting the lion’s share of data analysts and data scientists. There are fewer marketing majors at the controls of marketing decisions than ever before, as the skills needed to participate in the revolution have been redefined. With data analytics as the driver and automation as the goal, marketing departments are scrambling to pull in skills that would have lived purely in IT and in the quant labs of financial service firms. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management. via Marketing’s New Digital Role Is Shortchanging[…]

The Pew Research Center talked to 1,400 thinkers in the digerati and the experts ruled: The future online looks bleak. Predictions include government crackdowns on online freedoms, more surveillance, less trust, and big companies pushing little creators out of the picture. The report, called “Net Threats,” isn’t exactly beach reading. Here’s a snip of an article about it in the Washington Post: Soon enough, almost all human activity and the Internet will be inextricable. My heartbeat, connected to a cloud-based health monitor, is content that welds the person and the machine. The video I watch is content, but so is where and how long I watched it, and what I did next. via They Have Seen the Future of the[…]

5. Startups Are Searching For Non-Advertising Business ModelsFinally, the new wave of publishing services are all seemingly anti-advertising. even managed to raise $800,000 on the premise that it would never have ads. Instead it has a subscription model. Its unclear yet how Medium and Branch intend to make money.This is an exciting time for Web publishing. Sure, there are lots of questions to be answered about the latest crop of publishing services. But it feels like there is experimentation happening again on the Web – which is a very positive sign. via 5 Reasons Why Web Publishing is Changing Again.

I wondered whether she could suggest a strategy to deal with the online civility issue, so I e-mailed her at her office, at the Workshop in Political Theory and Policy Analysis at Indiana University. Her courteous and thoughtful reply followed straightaway: Dear Jeffrey – I wish I could offer a solution to this one! Groups that have some chance for occasional discussion either directly and through representatives have much greater chances for cooperation. One strategy used by some groups successfully is “shaming.” Some housing co-ops post the name of any member that did not attend a workday or is behind in voluntary payments on a prominent board for posting announcements. Helps keep these infractions down. Shaming has to fit the[…]

White spaces refers to the unused television spectrum that traditionally existed between channels as buffers or empty spectrum left over or vacated by TV stations through the transition from analog to digital TV. The FCC voted two years ago to approve the unlicensed use of whites spaces. Here’s what you need to know about white spaces: via All You Need to Know About White Spaces Broadband: Tech News «.